Digital Business Models

About this course: Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.

Who is this class for: This class is for economics students, business strategists or senior executives wishing to understand the nature of disruption that is happening to industry after industry – and to better understand how to apply these same techniques to extend their own business or case study.

Created by:  Lund University

Commitment4 weeks of study, 2-3 hours/week
How To PassPass all graded assignments to complete the course.
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Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era. 
4 videos
  1. Video: Lesson 1: How digital challenges traditional management strategy
  2. Video: Lesson 2: What is a business model?
  3. Video: Lesson 3: Digital as a business model
  4. Video: Lesson 4: Digital business models in practice – a toothbrush innovation
Graded: Digital Business Models - Module 1
Graded: The Digital Business Model
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
4 videos
  1. Video: Lesson 1: How the business models of Apple and Google work
  2. Video: Lesson 2: How the business models of Facebook and Amazon work
  3. Video: Lesson 3: How the business models of Xiaomi and WeChat work
  4. Video: Lesson 4: Asymmetric business models – creating unfair advantage
Graded: Digital Business Models - Module 2
Graded: Asymmetrical business models
Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers. 
3 videos
  1. Video: Lesson 1: Developers – today's software innovators and decision makers
  2. Video: Lesson 2: The developer platforms landscape
  3. Video: Lesson 3: The motivations and business models of software developers
Graded: Digital Business Models - Module 3
Graded: Developers as the new Decision Makers
Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value. 
3 videos
  1. Video: Lesson 1: From software innovators to resellers
  2. Video: Lesson 2: Developers as product extenders
  3. Video: Lesson 3: Developers as resellers and distributors
Graded: Digital Business Models - Module 4
Graded: Developers as Product Extenders
How It Works
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Lund University
Lund University was founded in 1666 and for a number of years has been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. We are united in our efforts to understand, explain and improve our world and the human condition.
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