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Теория отраслевых рынков (Industrial Organization)

About this course: Курс посвящен факторам, влияющим на размер компаний и структуру рынка. Почему на одних рынках преобладают малые компании, а на другом крупные? Продавцы принимают решения стратегически, однако их стимулы в свою очередь зависят от структуры рынка и от предшествующих решений. Как разделить между зоной предопределенных и свободных решений? Например, сговор как модель ценового поведения – предопределен структурой рынка или служит результатом свободного волеизъявления? Способны ли укоренившиеся на рынке продавцы препятствовать входу новичков, защищая свою рыночную долю и свою прибыль? Каковы лучшие способы предотвращения ценовых сговоров продавцов? Нужно ли (или по крайней мере желательно) запрещать или ограничивать слияния между крупными продавцами? Есть ли необходимость для государственной политики налагать ограничения на условия договоров между производителем и дистрибьютором? Как в этих условиях должна быть организована государственная политика (применение антимоноп…

Supply Chain Management - Master the Fundamentals: Logistics, Operations, Planning, Sourcing, and Strategy

Supply Chain Management - Master the Fundamentals: Logistics, Operations, Planning, Sourcing, and Strategy

About This Specialization

This specialization is an introduction to the fascinating world of Supply Chain Management. When you complete the Supply Chain Management Specialization you will have a richer understanding of the complexities that companies are facing in today's global networked economy.
The specialization is for you, if: 1. you are looking to start a career in Supply Chain Management, but lack the basic background; 2. you are working with people in Supply Chain Management and want to understand their daily challenges better; 3. you are fascinated by how the global economy is linked together by the flow of products, information, and finances.
The Supply Chain Management Specialization is made up of four basic courses in logistics, operations, planning, and sourcing, followed by a capstone course in Supply Chain Management Strategy. The Supply Chain Logistics course will cover transportation, warehousing and inventory, and logistics network design. The Supply Chain Operations course covers techniques used to optimize flow and focuses specifically on Six Sigma quality and Lean practices. In the Supply Chain Planning course you will master different forecasting approaches. The Supply Chain Sourcing course deals with different techniques that help you create lasting and productive supplier relationships. Finally, in the capstone course on Supply Chain Management Strategy you will solve a real-life business case.
Join me as we enter the exciting field of Supply Chain Management!
Created by:
courses
5 courses
Follow the suggested order or choose your own.
projects
Projects
Designed to help you practice and apply the skills you learn.
certificates
Certificates
Highlight your new skills on your resume or LinkedIn.
Courses
Beginner Specialization.
No prior experience required.

  1. COURSE 1

    Supply Chain Logistics

    Upcoming session: Jun 12 — Jul 17.
    Commitment
    4 weeks of study, 2-3 hours/week
    Subtitles
    English, Greek

    About the Course

    Have you ever wondered how goods get delivered to us so quickly as soon as we order them? One word: Logistics! In this introductory Supply Chain Logistics course, I will take you on a journey to this fascinating backbone of global trade. We cover the three major building blocks of logistics networks: transportation, warehousing, and inventory. After completing this course, you will be able to differentiate the advantages and disadvantages of different modes of transportation. You will understand what goes into designing and setting up a warehousing facility. Finally, you will be able to select the options that enable you to develop logistics networks, that minimize costs and deliver top customer service. This is an introductory course designed to provide you with a start on your learning journey in logistics. You do not need to have any background in logistics, but it would be beneficial if you had a basic understanding of business concepts. Join me and we will learn together about logistics!
    Show or hide details about course Supply Chain Logistics

    WEEK 1
    Transportation
    Welcome to the exciting world of logistics! We are going to start by taking a look at transportation. But before we get there, I would like to introduce you to myself. We will cover the different modes of transportation: motor freight, air freight, intermodal, and express delivery. After completing this module, you'll be able to weigh the benefits and drawbacks of different transportation modes. Furthermore, you will demonstrate how transportation systems use different modes to facilitate the efficient movement of goods from origin to destination. Lastly, you will be able to recognize what transportation modes were used by a shipping company just by looking at the tracking statement.
    Video · The Importance of Logistics
    Reading · Is this course for me?
    Other · What are you looking to learn from this course?
    Video · Moving Freight over the Road
    Reading · Objectives, Summary, and Further Information about Moving Freight over the Road
    Other · What characteristics make truck the ideal mode of transportation for many goods?
    Video · Motor Carriers
    Reading · Objectives, Summary, and Further Information about Motor Carriers
    Quiz · Motor Freight Assessment
    Video · Flying Freight
    Reading · Objectives, Summary, and Further Information about Flying Freight
    Other · Types of Goods moved on planes
    Video · Air Carriers
    Reading · Objectives, Summary, and Further Information about Air Carriers
    Practice Quiz · Air Freight Assessment
    Video · Containers on a Train
    Reading · Objectives, Summary, and Further Information on Containers on a Train
    Other · Goods on rail?
    Video · Express Delivery
    Reading · Objectives, Summary, and Further Information on Express Delivery
    Reading · Express Delivery Firms Background
    Other · Express Delivery Firms
    Reading · Comparison of Transportation Modes
    Peer Review · Transportation Assignment

    WEEK 2
    Warehousing and Inventory Management
    This module introduces you to warehousing and inventory management. After completing this module, you will be able to design your of warehousing facility. You will also understand the different types of inventory and why they are important to ensure customers can find the products they are looking for.
    Video · Why do companies need warehouses?
    Other · Features of warehouses
    Video · How should we design a warehouse?
    Other · New technology in warehouses
    Reading · Warehousing Best Practices
    Peer Review · Lay out your own Warehouse
    Video · How much inventory do we need?
    Other · Cost of Inventory
    Video · When to order inventory?
    Quiz · Inventory Assessment

    WEEK 3
    Logistics Network
    This module builds on the previously covered building blocks of logistics networks and reviews the implications of putting together a logistics network. After completing this module, you will be ready to tackle the final exam and able to design your own logistics network and understand the implications of logistics decisions on the overall satisfaction of our customers.
    Video · Facilities: How many and where?
    Reading · The Square Root Law
    Other · Logistics Facilities
    Video · Factors Influencing Logistics Networks
    Other · Economic Environment for Logistics
    Video · Striving for Logistics Customer Service
    Quiz · Logistics Customer Service

    WEEK 4
    Final Exam
    This module builds on the previously covered transportation, warehousing, and inventory. You will be able to appreciate the implications of putting together a logistics network. Furthermore, you will put all of the things into practice that we covered in the previous weeks. After completing this module, you will have shown that you master the basics of logistics and are able to design your own logistics network.
    Reading · Logistics Networks Best Practices
    Peer Review · Build a Logistics Network

  2. COURSE 2

    Supply Chain Operations

    Upcoming session: Jun 12 — Jul 17.
    Commitment
    4 weeks of study, 2-3 hours/week
    Subtitles
    English, Greek

    About the Course

    Have you ever wondered how products and services are created exactly the same thousands of times over? And how companies are able to smooth out operations to manufacture efficiently, effectively, and without any waste? How is such precision possible? The answer lies at the heart of operations. In the Supply Chain Operations course, we introduce and apply essential process improvement tools to achieve perfection. After completing this course, you will be able to apply the Six Sigma methodology for process improvement. You will demonstrate that you understand the basic tenets of the Lean philosophy that enables manufacturers to eliminate waste and make processes more efficient. Finally, you will be able to apply the tools that you just gained to improve a process of your own. This is an introductory course designed to provide you with a start on your learning journey in operations. You do not need to have any background in operations, but it would be beneficial if you had a basic understanding of business concepts, a working knowledge of spreadsheets, and ideally have mastered the Supply Chain Logistics course. Join me and we will learn together about operations!
    Show or hide details about course Supply Chain Operations

    WEEK 1
    Lean Operations and Theory of Constraints
    Welcome to the exciting world of operations! This module introduces you to the professor who is teaching the courses in the Supply Chain Management Specialization. You will also discover the essential tools that help make operations better. By the end of this module, you'll know what to expect in the course and hopefully be as excited to learn about Supply Chain Operations as I will be to teach you. In addition, you will understand the major goals of optimizing Operations. You will also be able to recall the major foundations of Lean Thinking and the Theory of Constraints.
    Video · What is Supply Chain Operations?
    Reading · Is this course for me?
    Other · Introductions
    Video · The Goals of Operations: Speed, Flexibility, Quality, and Cost
    Video · Lean Operations
    Reading · "Lean Thinking" by Womack and Jones
    Other · Lean Thinking
    Video · Theory of Constraints
    Reading · "The Goal" by Goldratt
    Other · Theory of Constraints
    Quiz · The Goals of Operations

    WEEK 2
    Lean Inventory
    In Lean Inventory, we will focus on the application of lean principles to a core concern of Supply Chain Management - Inventory. By the end of this module, you'll know how to calculate the Economic Order Quantity, which is an popular method of managing inventory. In addition, you will be able to quantify the uncertainty of demand and logistical execution to select the right level of safety stock. Finally, you will be able to determine the size of a Kanban bin by calculating lead-time-demand.
    Video · Lean Inventory
    Reading · Economic Order Quantity Terms and Notation
    Video · Screencast - Economic Order Quantity
    Reading · The EOQ Calculation
    Reading · Safety Stock Terms and Calculation
    Video · Screencast - Safety Stock Calculation
    Reading · The Safety Stock Calculation
    Video · Kanban
    Reading · Kanban
    Reading · Lean Inventory Quiz Instructions
    Quiz · Lean Inventory

    WEEK 3
    Six Sigma
    Six Sigma is an overview of the Six Sigma Quality System. We start by reviewing the different quality systems that were popular in the past. The main takeaway is an understanding of the DMAIC methodology. By the end of this module, you will be able to apply the DMAIC methodology to improve a process.
    Video · From "Quality is Free" to "Six Sigma"
    Video · DMAIC and the Define Stage
    Other · What should happen after the Define Stage?
    Video · Screencast of DMAIC and the Measure Stage
    Other · What should happen after the Measure Stage?
    Video · Screencast of DMAIC and the Analyze Stage
    Other · What should happen after the Analyze Stage?
    Video · Screencast of DMAIC and the Improve Stage
    Other · What should happen after the Improve Stage?
    Video · Screencast of DMAIC and the Control Stage
    Other · What should happen after the Control Stage?
    Reading · Summary of the DMAIC Example
    Quiz · Quality Management and the DMAIC Methodology
    Reading · Some more Six Sigma Examples
    Practice Peer Review · Six Sigma Case Studies

    WEEK 4
    Lean Six Sigma
    In Lean Six Sigma, you will apply all the tools you learned in this course to a project of your choosing. You will be able to show that you not only mastered the lean tools, but also the six sigma methodology to improve processes. After completing this module, you will not only have a better process, but also the ability to improve any process in a systematic manner.
    Video · The Lean Six Sigma Toolkit
    Reading · The Road to Lean Six Sigma
    Reading · Selecting a Great Lean Six Sigma Project
    Peer Review · Lean Six Sigma

  3. COURSE 3

    Supply Chain Planning

    Upcoming session: Jun 12 — Jul 17.
    Subtitles
    English, Greek

    About the Course

    Have you ever wondered how companies know how much to produce in advance so that they do not make too much or too little? Matching supply and demand requires planning. This course introduces you to the exciting area of supply chain planning. Part of a broader specialization on Supply Chain Management, you will master different forecasting techniques, essential for building a Sales and Operations Plan. At the completion of this course you will have the tools and techniques to analyze demand data, construct different forecasting techniques, and choose the most suitable one for projecting future demand.
    Show or hide details about course Supply Chain Planning

    WEEK 1
    Simple Forecasting Methods, Naive Forecast and Cumulative Mean
    Welcome to the exciting world of planning! This module introduces you to the professor who is teaching the courses in the Supply Chain Management Specialization. You will also construct forecasting models that enable you to predict future demand. By the end of this short module, you'll know what to expect in the course and hopefully be as excited to learn about Supply Chain Planning as I will be to teach you.In this module learners will review two simple forecasting methods, the naive method and the cumulative mean. Finally, you will create forecasts of your own based on a data set and provide the correct answers in the quiz.
    Video · What is Supply Chain Planning?
    Reading · Is this course for me?
    Other · Introductions
    Video · So, you want to forecast demand?
    Other · Simple Forecasting Methods
    Practice Peer Review · Simple Forecasting Methods
    Video · The Naive Forecast
    Reading · Naive Forecast Example
    Video · Naive Forecast Screencast
    Practice Quiz · Naive Forecast Practice Quiz
    Reading · Naive Forecast Solution
    Video · The Cumulative Mean
    Reading · Cumulative Mean Example
    Video · Cumulative Mean Screencast
    Practice Quiz · Cumulative Mean Practice Quiz
    Reading · Cumulative Mean Solution
    Reading · Naive Method and Cumulative Mean Quiz Instructions
    Quiz · Naive Forecast and Cumulative Mean Assessment

    WEEK 2
    Forecast Accuracy and Moving Average
    In this module, learners will cover two more sophisticated forecasting methods, the moving average and exponential smoothing.
    Video · Forecast Accuracy Measures
    Reading · Notes on Forecast Accuracy Measures
    Video · Forecast Accuracy Measures Screencast
    Practice Quiz · Forecast Accuracy Practice Quiz
    Reading · Forecast Accuracy Solution
    Reading · Forecast Accuracy Quiz Instructions
    Quiz · Forecast Accuracy
    Video · Moving Average
    Reading · Moving Average Notes
    Video · Screencast on Moving Average
    Reading · About Rounding
    Practice Quiz · Moving Average Practice Quiz
    Reading · Moving Average Solution
    Reading · Moving Average Quiz Instructions
    Quiz · Moving Average

    WEEK 3
    Exponential Smoothing and Forecast Selection
    In this module, you will master one more forecasting method - exponential smoothing. In addition, you will learn how to pick the best forecasting approach and what to do with the forecast once it is implemented.
    Video · Exponential Smoothing
    Reading · Exponential Smoothing Notes
    Video · Exponential Smothing Screencast
    Practice Quiz · Exponential Smoothing Practice Quiz
    Reading · Exponential Smoothing Solution
    Reading · Exponential Smoothing Quiz Instructions
    Quiz · Exponential Smoothing Forecast
    Reading · Optimizing Exponential Smoothing
    Video · Selecting the Best Forecast
    Reading · Forecasting Best Practices
    Practice Peer Review · Selecting the Best Forecasting Method

    WEEK 4
    Supply Chain Planning
    In this module you will put your new forecasting skills to the test. You will analyze a real-life dataset and make recommendations on the different forecasting methods.
    Video · Supply, Manufacturing and Distribution Planning
    Reading · Sales and Operations Planning
    Other · Sales and Operations Planning
    Peer Review · Supply Chain Planning Assessment

  4. COURSE 4

    Supply Chain Sourcing

    Current session: Jun 5 — Jul 10.
    Subtitles
    English

    About the Course

    Have you ever wondered how companies manage relationships with their thousands of suppliers? Sourcing is an important part of managing a successful supply chain. This course introduces you to the exciting area of supply chain sourcing. Part of a broader specialization on Supply Chain Management, you will master the supplier selection process and supplier segmentation. At the completion of this course you will have the tools and techniques to find the right vendors and maintain the right relationship with any one of your existing suppliers.
    Show or hide details about course Supply Chain Sourcing

    WEEK 1
    Procurement, Purchasing, Supply Management, and Strategic Sourcing
    Welcome to the exciting world of sourcing! This module introduces you to the professor who is teaching the courses in the Supply Chain Management Specialization. After completing this module you will be able to understand the different levels of sourcing: the act of purchasing, the work that is performed in a procurement department, how to differentiate different supplier categories with strategic sourcing, and how to elevate a firm's performance with strategic sourcing.
    Video · What is Supply Chain Sourcing?
    Reading · Is this course for me?
    Other · Introductions
    Other · What is your personal approach to procurement in every day life?
    Video · Purchasing
    Video · Procurement
    Video · Supply Management
    Reading · Purchasing Must Become Supply Management
    Video · Strategic Sourcing
    Other · Strategic Suppliers
    Reading · Coke and McDonald’s, Growing Together Since 1955
    Quiz · Purchasing and Procurement

    WEEK 2
    Make versus Buy Decisions
    In this module, you will review the principles of make versus buy decisions. What are the advantages and disadvantage of insourcing and outsourcing? We will review the risks and benefits of both, which will enable you to understand what goes into these decisions and why companies make them. In he assessment, you will review an outsourcing decision that a company or organization made and understand how it affects various stakeholders.
    Video · The Make versus Buy Decision
    Other · Make versus Buy Decisions we faced.
    Video · Why Should I Insource?
    Reading · From Superstorms to Factory Fires: Managing Unpredictable Supply-Chain Disruptions
    Other · Benefits of Insourcing
    Video · Why Should I Outsource?
    Other · Benefits of Outsourcing
    Reading · The Outsourcing Dilemma
    Peer Review · Review an Outsourcing Decision

    WEEK 3
    Supplier Selection
    In this module, you will see an overview supplier segmentation and what the advantages and disadvantages of single and multiple sourcing. Furthermore, you will review the implications of sourcing on the entire firm in an assessment.
    Video · Supplier Segmentation
    Other · Dimensions of Supplier Categories
    Video · Single versus Multiple Sourcing
    Other · Single Sourcing
    Reading · Don't Let Your Supply Chain Control Your Business
    Other · Don't Let your Supply Chain Control Your Business
    Other · The Outsourcing Debate
    Reading · Sourcing at Johnson & Johnson
    Peer Review · How Sourcing affects the Company

    WEEK 4
    Sourcing Best Practices
    In this module, we will review some best practices in sourcing and procure-to-pay systems which enable firms to automate and accelerate essential sourcing functions. In the assessment you will build a supplier evaluation system that you can use in your personal and professional lives.
    Video · Sourcing Best Practices
    Other · Your Supplier Categories
    Video · Procure-to-Pay Systems
    Reading · Supplier Pay
    Other · Supplier Pay
    Reading · Don’t Tweak Your Supply Chain—Rethink It End to End
    Peer Review · Supplier Evaluation Assessment

  5. COURSE 5

    Supply Chain Management Strategy

    Upcoming session: Jun 12 — Jul 31.
    Commitment
    6 weeks of study, 2-4 hours/week
    Subtitles
    English

    About the Capstone Project

    Have you ever wondered what it takes to manage a successful supply chain? It all comes down to the right strategy. Supply Chain Management Strategy is the indispensable direction for managing a successful supply chain. This course is the capstone of the Supply Chain Management specialization. While, it is strongly recommended that you take all courses in this specialization, you do not have to if you believe you already have those skills. You will use the tools acquired in the previous four courses to create a supply chain management strategy in a real-life case scenario. At the completion of this course you will have shown mastery of the tools and techniques to successfully manage a complex network of companies that we call the supply chain.
    Show or hide details about course Supply Chain Management Strategy

    WEEK 1
    What is Supply Chain Strategy
    In this module you will be introduced to the business case that you will work on over the duration of this course. The goal of this part is to determine the overall direction of your improvement efforts. After completing this module, you will be able to recognize the issues in a business better as well as customize your specific recommendations in the remainder of the course.
    Video · What is Supply Chain Management Strategy?
    Reading · Is this course for me?
    Other · Introductions
    Reading · The Case
    Video · How to Save 2.3% of Revenue
    Other · What is the target and how do we get there?
    Peer Review · We have a problem!

    WEEK 2
    Logistics at MTC
    In this module, you are going to examine the logistics challenges that MTC faces. In addition to examining the current state of the company's logistics, you will make recommendations to improve the company's logistics. After completing this module, you will have demonstrated the ability to recognize a company's logistical challenges and make appropriate recommendations to overcome those issues.
    Video · Logistics at MTC
    Reading · Logistics Challenges
    Reading · The Medical Devices Supply Chain at MTC
    Reading · The Key Decision-Makers in the Medical Devices Supply Chain
    Reading · Next Steps
    Reading · Current Industry Issues
    Video · How much inventory do we need?
    Video · When to order inventory?
    Video · How do you build a logistics network?
    Video · Facilities: How many and where?
    Video · Factors Influencing Logistics Networks
    Video · Logistics Customer Service
    Other · Possible Logistics Solutions
    Peer Review · Logistics Solutions

    WEEK 3
    Operations at MTC
    In this module, you are going to examine the operations challenges that MTC faces. In addition to examining the current state of the company's operations, you will make recommendations to improve the company's flow of products to the customers. After completing this module, you will have demonstrated the ability to recognize a company's operational challenges and make appropriate recommendations to overcome those issues.
    Video · Operations at MTC
    Reading · Operations at Challenges
    Reading · The Medical Devices Supply Chain
    Reading · The Key Decision-Makers in the Medical Devices Supply Chain
    Reading · Next Steps
    Video · Lean Operations
    Video · Why do companies need warehouses?
    Video · How should we design a warehouse?
    Video · Lean Inventory
    Other · Possible Operations Solutions
    Peer Review · Operations Solutions

    WEEK 4
    Planning at MTC
    In this module, you are going to examine the planning challenges that MTC faces. In addition to examining the current state of the company's demand planning and fulfillment, you will make recommendations to improve the company's forecasting. After completing this module, you will have demonstrated the ability to recognize a company's forecasting and demand planning challenges and make appropriate recommendations to overcome those issues.
    Video · Planning at MTC
    Reading · Planning Challenges
    Reading · The Medical Devices Supply Chain
    Reading · The Key Decision-Makers in the Medical Devices Supply Chain
    Reading · Next Steps
    Reading · Exhibit C
    Video · Naive Forecast
    Video · Cumulative Mean Forecast
    Video · Forecast Accuracy
    Video · Moving Average
    Video · Exponential Smoothing
    Other · Possible Planning Solutions
    Peer Review · Planning Solutions

    WEEK 5
    Sourcing at MTC
    In this module, you are going to examine the sourcing challenges that MTC faces. In addition to examining the current state of the company's procurement activities, you will make recommendations to improve the company's relationships with its suppliers as well as their ability to take advantage of closer relationships with its customers. After completing this module, you will have demonstrated the ability to recognize a company's sourcing challenges and make appropriate recommendations to overcome those issues.
    Video · Sourcing at MTC
    Reading · Sourcing Challenges
    Reading · The Medical Devices Supply Chain at MTC
    Reading · Key Decision-Makers in the Medical Devices Supply Chain
    Reading · Current Issues
    Reading · Next Steps
    Video · Purchasing
    Video · Procurement
    Video · Supply Management
    Video · Strategic Sourcing
    Video · Make versus Buy
    Other · Possible Sourcing Solutions
    Peer Review · Sourcing Solutions

    WEEK 6
    The Solution
    In this module, you are going to craft a cumulative presentation of all your recommendations. After completing this module, you will have demonstrated the ability to present a cohesive and logical argument to support your recommendations.
    Reading · Now, convince me that you are right...
    Other · Persuasive Presentation Tips
    Peer Review · Crafting a Persuasive Strategy Presentation
    Video · Solution Example
    Video · Thank you for Learning with me!

Creators

Rutgers Business School serves New Jersey and the world by cultivating business knowledge, ethical judgment, and global perspective in our students, scholarship, and society through innovative research and teaching and robust partnerships with businesses across our diverse communities.

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