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Теория отраслевых рынков (Industrial Organization)

About this course: Курс посвящен факторам, влияющим на размер компаний и структуру рынка. Почему на одних рынках преобладают малые компании, а на другом крупные? Продавцы принимают решения стратегически, однако их стимулы в свою очередь зависят от структуры рынка и от предшествующих решений. Как разделить между зоной предопределенных и свободных решений? Например, сговор как модель ценового поведения – предопределен структурой рынка или служит результатом свободного волеизъявления? Способны ли укоренившиеся на рынке продавцы препятствовать входу новичков, защищая свою рыночную долю и свою прибыль? Каковы лучшие способы предотвращения ценовых сговоров продавцов? Нужно ли (или по крайней мере желательно) запрещать или ограничивать слияния между крупными продавцами? Есть ли необходимость для государственной политики налагать ограничения на условия договоров между производителем и дистрибьютором? Как в этих условиях должна быть организована государственная политика (применение антимоноп…

User Research and Design

User Research and Design

About this course: In this course you will learn and practice techniques of user research and early UI design exploration. First, you will learn and practice several techniques for user research, including in-person research and survey and log-analysis techniques. Then, you will learn to analyze and deliver user research in forms that support UI design, including personas, use cases, tasks, and scenarios. Finally, you will learn and practice ideation techniques that start from user research and broadly generate potential design ideas.

Created by:  University of Minnesota

  • Loren Terveen
    Taught by:  Loren Terveen, Professor
    Computer Science and Engineering

  • Haiyi Zhu
    Taught by:  Haiyi Zhu, Assistant Professor
    Computer Science and Engineering

  • Lana Yarosh
    Taught by:  Lana Yarosh, Assistant Professor
    Computer Science and Engineering

  • Dr. Brent Hecht
    Taught by:  Dr. Brent Hecht, Assistant Professor
    Computer Science and Engineering

  • Joseph A Konstan
    Taught by:  Joseph A Konstan, Distinguished McKnight Professor and Distinguished University Teaching Professor
    Computer Science and Engineering
Basic Info
Course 2 of 5 in the User Interface Design Specialization.
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
Average User Rating 4.6See what learners said
Syllabus
WEEK 1
Preface
Note that weeks 1 and 2 form a cohesive whole, with more lecture content in week 1, and more practice (assignment and quizzing) in week 2. 
2 videos
  1. Video: From User Research to Design
  2. Video: An Introduction to the Course
User Research Methods — Part 1
 
6 videos
  1. Video: Introduction to User Research
  2. Video: Interview and Focus Groups
  3. Video: Observations
  4. Video: Contextual Inquiry
  5. Video: Ethics and Consent
  6. Video: Design a User Research Protocol
WEEK 2
User Research Methods — Part 2
 
3 videos1 reading1 practice quiz
  1. Video: Log Analysis
  2. Video: Surveys and Questionnaires
  3. Video: Assignment Video: Observing Users
  4. Reading: Observation Assigment Overview
  5. Practice Quiz: Observation Review Practice
Graded: Formative Observations of 2 Users
Graded: User Research Methods Quiz
WEEK 3
Analyzing and Delivering User Research
The 3rd and 4th week of the course are intended to be a unit, with more lecture content in week 3, and more practice (assignment and quizzing) in week 4. 
8 videos
  1. Video: Introduction: Translating User Research to Support Design
  2. Video: Qualitative Analysis
  3. Video: Quantitative Analysis
  4. Video: Personas I: What They Are; How They're Used
  5. Video: Personas II: Walking Through Examples
  6. Video: Use Cases
  7. Video: Tasks and Walkthrough Scenarios
  8. Video: Implications for Design
WEEK 4
Ideation and Idea Selection
 
5 videos
  1. Video: From Research to Ideas: Module Introduction
  2. Video: Ideation
  3. Video: Idea Selection
  4. Video: Communicating Ideas to Stakeholders
  5. Video: Assignment Video: Ideation and Selection
Graded: Idea Generation & Selection Peer Review
Graded: Delivering User Research, Ideation, and Idea Selection
How It Works
Coursework
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of Minnesota
The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
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