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Теория отраслевых рынков (Industrial Organization)

About this course: Курс посвящен факторам, влияющим на размер компаний и структуру рынка. Почему на одних рынках преобладают малые компании, а на другом крупные? Продавцы принимают решения стратегически, однако их стимулы в свою очередь зависят от структуры рынка и от предшествующих решений. Как разделить между зоной предопределенных и свободных решений? Например, сговор как модель ценового поведения – предопределен структурой рынка или служит результатом свободного волеизъявления? Способны ли укоренившиеся на рынке продавцы препятствовать входу новичков, защищая свою рыночную долю и свою прибыль? Каковы лучшие способы предотвращения ценовых сговоров продавцов? Нужно ли (или по крайней мере желательно) запрещать или ограничивать слияния между крупными продавцами? Есть ли необходимость для государственной политики налагать ограничения на условия договоров между производителем и дистрибьютором? Как в этих условиях должна быть организована государственная политика (применение антимоноп…

International Business Capstone

International Business Capstone

About this course: The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants.

Created by:  University of London

  • Barry McCarthy
    Taught by:  Barry McCarthy, Senior Teaching Fellow
    School of Management, UCL
Basic Info
Commitment5 weeks of study, 5 hours per week
How To PassPass all graded assignments to complete the course.
User Ratings
Average User Rating 5.0See what learners said
The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control. 
15 videos3 readings1 practice quiz
  1. Video: 1.1 Introduction
  2. Reading: Useful Links and References
  3. Reading: Glossary of Terms
  4. Reading: The Business Plan Template
  5. Video: The Business Plan | Introduction
  6. Video: 1.2 Layout of Plan
  7. Video: 1.3 Products and Services
  8. Video: 1.4 The Marketing Plan
  9. Video: 1.5 Products Review
  10. Video: 1.6 Customers Review
  11. Video: 1.7 Competitor Analysis
  12. Video: 1.8 Marketing Strategies
  13. Video: 1.9 Pricing
  14. Video: 1.10 Operational Plan
  15. Video: 1.11 Management and Organisation
  16. Video: 1.12 Financial Plan
  17. Video: 1.13 Appendices
  18. Video: 1.14 Refining The Plan
  19. Practice Quiz: Reflective quiz
Graded: Week One Quiz
Graded: The Business Plan | Part One
Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement. 
15 videos4 readings
  1. Video: Welcome to Week Two
  2. Video: 2.1 Pricing part one
  3. Video: 2.2 Pricing part two
  4. Video: 2.3 Sales forecast 1
  5. Video: 2.4 Cash forecast 1
  6. Video: 2.5 Forecast examples 1 (Ian Speedy)
  7. Video: 2.6 The business cycle
  8. Video: 2.7 Accounting Concepts 1
  9. Video: 2.8 Accounting concepts 2- Depreciation
  10. Video: 2.9 Example- Genius Ltd
  11. Video: 2.10 Example Genius Ltd Cash flow
  12. Video: 2.11 Income Statement
  13. Video: 2.12 Income Statement Solution
  14. Video: 2.13 Balance Sheet
  15. Video: 2.14 Balance Sheet Solution
  16. Reading: Sample Business Finance Scenario
  17. Reading: Sample Business Finance Scenario- Example Answer
  18. Reading: Sample Business Finance Scenario Two
  19. Reading: Sample Business Scenario Two- Answers
Graded: Case Study |Papy Ltd
Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.  
6 videos
  1. Video: Welcome to Week Three
  2. Video: 3.1- Classification of Costs
  3. Video: 3.2- Cost-Volume-Profit
  4. Video: 3.3- Breakeven Analysis | The Equation Method
  5. Video: 3.4- Breakeven Analysis | The Contribution Margin Method
  6. Video: 3.5- Further Aspects of Pricing
Graded: Business Plan | Part Two
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation. 
12 videos
  1. Video: 4.1- Identifying the Customer
  2. Video: 4.2- Factors Affecting Buyers' Behaviour
  3. Video: 4.3- Market Segmentation and Target Market
  4. Video: 4.4- Methods of Market Segmentation
  5. Video: 4.5- Marketing Aspects and Positioning
  6. Video: 4.6- The Marketing Mix | Seven Ps
  7. Video: 4.7- Marketing Mix | The Four Cs
  8. Video: 4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis
  9. Discussion Prompt: Boston Box- War Horses and Dodos
  10. Video: 4.9- Strategic Selection
  11. Video: 4.10- Prioritising Criteria
  12. Video: 4.11- Initial Selection of the "Best" Option
  13. Video: Week Four Summary
Graded: The Business Plan | Part Three
Organisational Structure
Week five will cover managing performance, including ratios, variance analysis, and non-financial factors. 
5 videos
  1. Video: Welcome to Week Five!
  2. Video: 5.1- Choosing A Structure
  3. Video: 5.2- Types of Organisation
  4. Video: 5.3- Global Considerations
  5. Video: Closing Remarks
Graded: The Business Plan | Final Assessment
How It Works
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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University of London
The University of London is a federal University which includes 17 world leading Colleges. Our International Programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, search for 'London International'.
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