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Теория отраслевых рынков (Industrial Organization)

About this course: Курс посвящен факторам, влияющим на размер компаний и структуру рынка. Почему на одних рынках преобладают малые компании, а на другом крупные? Продавцы принимают решения стратегически, однако их стимулы в свою очередь зависят от структуры рынка и от предшествующих решений. Как разделить между зоной предопределенных и свободных решений? Например, сговор как модель ценового поведения – предопределен структурой рынка или служит результатом свободного волеизъявления? Способны ли укоренившиеся на рынке продавцы препятствовать входу новичков, защищая свою рыночную долю и свою прибыль? Каковы лучшие способы предотвращения ценовых сговоров продавцов? Нужно ли (или по крайней мере желательно) запрещать или ограничивать слияния между крупными продавцами? Есть ли необходимость для государственной политики налагать ограничения на условия договоров между производителем и дистрибьютором? Как в этих условиях должна быть организована государственная политика (применение антимоноп…

CODAPPS: Coding mobile apps for entrepreneurs

CODAPPS: Coding mobile apps for entrepreneurs

About this course: This course will teach you how to create mobile apps for Android, iOS and Windows Phone. No prerequisite in coding knowledge is required. In progressive steps, we will first learn how to create a simple and useful app: your own curriculum vitae. We will discover how to test the app on phones, and how to distribute it on the Play Store, Apple's App Store and the Windows Store. Later in the course, we will also cover the basics of coding, because it will enable us to create richer apps with more functions: storing text and data on the phone, connecting to the Internet, and other useful features. This course is created to make you able to create your own apps, fully functional and for all major mobile platforms. This is useful if you have a business project which involves launching an app, or to get acquainted with mobile technologies in an easy and hands-on manner.

Created by:  emlyon business school

Commitment8 weeks of study, 1-3 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
Average User Rating 4.2See what learners said
Syllabus
WEEK 1
1. Installation of useful tools for the course
Welcome to CODAPPS! Let's install some tools, then create our 1st project and preview our app. 
5 videos3 readings
  1. Video: Video - Welcome!
  2. Video: A one minute video: let's create apps with CODAPPS!
  3. Reading: summary of the lesson in pdf
  4. Video: Video - How to install NetBeans and the Codename One plugin on a MAC
  5. Video: Video - How to install NetBeans and the Codename One plugin on a PC
  6. Reading: summary of the lesson in pdf
  7. Video: Video - How to create a new project in NetBeans and preview your app
  8. Peer Review: Show your first app!
  9. Reading: How to update the Codename One plugin
WEEK 2
2. How to add text, pics, links and extra screens to your app
We will learn the essential steps of creating an app: how to put stuff on a screen! 
5 videos5 readings
  1. Reading: summary of the lesson in pdf
  2. Video: Video: How to create the first screen of your app - start here!!
  3. Reading: summary of the lesson in pdf
  4. Video: Video - How to add text
  5. Reading: summary of the lesson in pdf
  6. Video: Video - How to add links to web pages
  7. Reading: summary of the lesson in pdf
  8. Video: Video - How to add more screens to the app and navigate between them
  9. Reading: summary of the lesson in pdf
  10. Video: Video - How to add a pic to the screen of the app
Graded: Graded quiz
Graded: Graded quiz
Graded: Graded quiz
WEEK 3
3. Designing your app
Here we learn how to control and change the appearance of our app to design exactly what we want 
2 videos2 readings
  1. Reading: summary of the lesson in pdf
  2. Video: Video - How to arrange things where we want on a screen: layouts
  3. Reading: summary of the lesson in pdf
  4. Video: Video - How to style any component (Labels, Buttons, etc.)
Graded: Graded quiz
Graded: Graded quiz
WEEK 4
4. Testing your app on a phone / distributing it on a store
It gets real: in this module, we learn how to install your app on your phone, and how to put it on the app stores of Apple, Google (Android) and Windows. Your app is about to become available to billions of users! 
6 videos4 readings
  1. Reading: Advice to make your app smaller
  2. Reading: summary of the lesson in pdf
  3. Video: Video - Installing your app on your own Android phone
  4. Video: Video - Installing your app on your own Windows phone (needs a PC!)
  5. Video: How to install your app on an iPhone
  6. Reading: Summary in pdf for publishing an app for Android
  7. Video: Video - How to distribute your app on Google's Play Store
  8. Video: Video - How to distribute your app on Apple's App Store (you need a Mac!)
  9. Video: Video - How to distribute your app on Windows Store (you need a PC!)
  10. Reading: How to publish the updated version of an app
Graded: Graded quiz
WEEK 5
5. Initiation to coding to create an amazing app
In this module you will learn the basics of coding in 3 short videos and their pdfs 
4 videos5 readings
  1. Reading: summary of the lesson in pdf
  2. Video: Video - coding for beginners, part 1
  3. Reading: summary of the lesson in pdf
  4. Video: Video - coding for beginners, part 2
  5. Reading: summary of the lesson in pdf
  6. Video: Video - coding for beginners, part 3
  7. Reading: Bill and Mark explain "if" and "loops" just for you
  8. Reading: summary of the lesson in pdf
  9. Video: Video - coding like a boss and secret tricks
Graded: Graded quiz
Graded: Graded quiz
Graded: Graded quiz
Graded: Graded quiz
WEEK 6
6. Creating successfull apps: ROAR like a LION
Roar is a messaging app, like Twitter or Facebook messenger. It sends and receives "roars". In this module, we will build the first part of this mobile app: we design the 3 screens, and write the code to send roars to the Internet. 
3 videos3 readings
  1. Reading: summary of the lesson in pdf
  2. Video: Video - JSON: a useful way to format text
  3. Video: Video: creating the screens of the ROOOAR app
  4. Reading: each line of code commented and explained
  5. Video: Video How to send a ROAR from the app to the Internet
  6. Reading: check the code of the lesson on Github
Graded: Graded quiz
Graded: Graded quiz
WEEK 7
7. Creating successful apps: receive ROARS and add useful functions to your app
Here we learn how receive information from the Internet and use it in our app, and how to add a couple of functions to make our app more powerful 
2 videos4 readings
  1. Reading: Before all: we need to enable JSON objects in our app
  2. Reading: each line of code commented and explained
  3. Video: Video - receiving ROARS from the Internet and showing them in the app
  4. Reading: check the code of the lesson on Github
  5. Video: Video - How to add Google Analytics to your app
  6. Reading: How to make an app multi languages?
WEEK 8
8. Wrap up and next steps
This is the final module of the course, we leave you with good pieces of advice to continue advancing your projects 
4 videos5 readings
  1. Video: Video - introduction to module 8
  2. Video: Video - Sources of information
  3. Reading: For French speakers
  4. Reading: slide of the lesson
  5. Reading: slide of the lesson
  6. Video: Video - A panorama of technos for mobile app development
  7. Reading: What programming language did we use in CODAPPS? + important precisions on the vocabulary.
  8. Video: Video - Resources to conduct a project in mobile app development
  9. Reading: slide of the lesson
How It Works
Coursework
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
emlyon business school
emlyon is a European Business School devoted to lifelong learning for entrepreneurial and international management.

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