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Теория отраслевых рынков (Industrial Organization)

About this course: Курс посвящен факторам, влияющим на размер компаний и структуру рынка. Почему на одних рынках преобладают малые компании, а на другом крупные? Продавцы принимают решения стратегически, однако их стимулы в свою очередь зависят от структуры рынка и от предшествующих решений. Как разделить между зоной предопределенных и свободных решений? Например, сговор как модель ценового поведения – предопределен структурой рынка или служит результатом свободного волеизъявления? Способны ли укоренившиеся на рынке продавцы препятствовать входу новичков, защищая свою рыночную долю и свою прибыль? Каковы лучшие способы предотвращения ценовых сговоров продавцов? Нужно ли (или по крайней мере желательно) запрещать или ограничивать слияния между крупными продавцами? Есть ли необходимость для государственной политики налагать ограничения на условия договоров между производителем и дистрибьютором? Как в этих условиях должна быть организована государственная политика (применение антимоноп…

习得商务英语沟通技巧

习得商务英语沟通技巧
发展你的事业及提升技能

About This Specialization

本专业化课程可作为商务英语导论,你将学到各项主题沟通,例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案,你将用英文来应用这些技能来沟通和发表新产品,并确认商务执行部门使用多样化的语言能力工具,可实际运用在商务情境和各种的实用状况。
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Created by:
courses
4 courses
Follow the suggested order or choose your own.
projects
Projects
Designed to help you practice and apply the skills you learn.
certificates
Certificates
Highlight your new skills on your resume or LinkedIn.

Projects Overview
对于国际工作环境不熟悉的商务专业人士,普遍需要的能力是能写发表新产品的行动方案。在这工作实务,有一人必须和公司内的各不同的部门沟通,包括财务和营销部。在这总计划案,你将写一份发表新产品的行动方案。这计划将包含:
● 项目现况报告
● 营销活动
● 项目的基本预算分析报告
● 对管理阶层做项目阶段简报
这项目将提供机会让你应用本课程你所学的英语技能,提升你目前工作所要求的有用文件,或是用一份文件来当作范例,可呈现出你的新能力和技能。
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status

Courses
Intermediate Specialization.
Some related experience required.

  1. COURSE 1

    商务英语课程:管理与领导力英语 Management & Leadership

    Upcoming session: May 22 — Jul 10.
    Commitment
    6 weeks of study, 1-2 hours per week
    Subtitles
    Chinese (Simplified), Spanish, English

    About the Course

    在你的职业生涯中,你是需使用英文的商务执行主管或是经理吗 ? 那么你知道要有良好的商务英文沟通能力是需要有专注力、字汇和运用特定的语言语法。在本课程中,你将跟着刚升迁的经理来了解她如何建立和领导出成功的团队。同时,你会将用英文来练习沟通的语言和方式,并用于以下的需求情况: ● 以诚信和尊重来召聘和训练专业的团队共同合作 ● 管理及参与有条理的会议 ● 召开有效率的电话会议 ● 书写专业也易懂的电子邮件 本课程的活动将提供机会来分享你的经验和接收来自全世界其他专业商务人士的回馈。 Are you a business executive or a manager who uses English in your career? Then you know that good business communication in English requires focus, vocabulary, and specific linguistic structures. In this course, you will follow along a recently promoted manager as she builds and leads her team to success. Together, you will practice the language and styles of communication needed in English for: • Recruiting and training a professional team to work together with integrity and respect • Managing and participating in well-organized meetings • Making telephone conferences more efficient • Writing professional emails that are easy to read The activities in this course will give you the opportunity to share your experience and receive immediate feedback from other business professionals around the world.
    Show or hide details about course 商务英语课程:管理与领导力英语 Management & Leadership

    WEEK 1
    人事与聘雇的决策 Staffing and Hiring Decisions
    在本单元中,你将观察伊丽莎白如何建立她的团队的始末。你将观察她在各种情况下沟通的方法,分析她和团队的互动,从她选择的语言,无论是直接或间接的请求,你将学到更好沟通方式。经由讨论板和同侪之间评论的作业,你将综合优化你新学得的沟通技巧,并且运用在实际生活中的交谈以及活动。 In this module, you’ll follow Elizabeth through the process of building her team. You’ll look at the way she communicates depending on the situation. From this observation, you’ll be better equipped to make requests using direct and indirect approaches. by analyzing her interactions with her team, her language choices, and the communication patterns she follows. Through the discussion boards and peer reviewed assignment you will synthesize your new skills in real life conversations and activities.
    Video · 导论 Introduction
    Video · 1.1我马上召集我的团队 I'll have to build my team right away
    Reading · 1.2 Vocabulary Preview: Staffing and Hiring
    Practice Peer Review · (Optional) Hello From___________:
    Video · 1.3 Direct and Indirect Approaches
    Practice Quiz · 1.4 Direct and Indirect Approaches
    Video · 1.5 More on the Indirect Approach
    Reading · 1.6 Example: An Indirect Message
    Practice Quiz · 1.7 The Indirect Approach
    Video · 1.8 Summarizing Basics
    Practice Quiz · 1.9 Summarizing Basics
    Reading · 1.10 Hire Smarter, Work Better
    Practice Quiz · 1.11 Hire Smarter, Work Better Summary
    Video · 1.12 Making Direct and Indirect Requests
    Practice Quiz · 1.13 Making Direct and Indirect Requests
    Video · 1.14 Week 1 Review
    Reading · 1.15 Quizlet Vocabulary Practice: Staffing and Hiring
    Quiz · 1.16 Week 1 Test
    Practice Peer Review · Apply Your Knowledge! (optional) Email: Direct or Indirect Approach

    WEEK 2
    商务会议管理 Meeting Management
    高效率的商务会议需要有规划、领导力与语言能力。如果缺乏这些技能,会议可能会流于无聊或缺乏生产力。虽然本单元涵盖商务会议管理的主题,但是一定不会无聊,因为我们有伊丽莎白和她的团队引导我们学习的过程。在本单元,你将观察伊丽莎白和她的团队并向他们学习。在学会商务会议管理后,你将能够规划及主持有效率的会议,重点总结会议议程的项目,然而开始发展出更好的沟通与表达的对策。 Effective business meetings require planning, leadership, and language skills and without these skills, meetings can be unproductive or even boring. Although this module covers topics related to meeting management, it’s definitely not boring because we we have Elizabeth and her team to guide us through the learning process. In this module, you’ll watch and learn from Elizabeth and her team. After completing Meeting Management, you’ll be able to plan and facilitate an effective meeting; summarize key points of an agenda item; and begin to develop strategies to help you to be better understood.
    Video · 2.1 牙膏市场的未来 The toothpaste of the future
    Reading · 2.2 Vocabulary Preview: Meeting Management
    Video · 2.3 Effective Meeting Practices
    Reading · 2.4 Example: Agenda
    Practice Quiz · 2.5 Effective Meeting Practices
    Video · 2.6 Conference Calling
    Practice Quiz · 2.7 Conference Calling Strategies
    Video · 2.8 Future Tense Contractions
    Practice Quiz · 2.9 Future Tense Contractions
    Reading · 2.10 The Future of Meetings
    Practice Quiz · 2.11 Future of Meetings
    Video · 2.12 Writing Effective Summaries
    Practice Quiz · 2.13 Writing Effective Summaries
    Video · 2.14 Week 2 Review
    Reading · 2.15 Quizlet Vocabulary Practice: Meeting Management
    Quiz · 2.16 Week 2 Test
    Practice Peer Review · Apply Your Knowledge! (optional) Agenda
    Reading · "A Conference Call in Real Life" - satire
    Reading · Global Meeting Planner

    WEEK 3
    领导与团队合作 Leading and Teaming
    有自信地打断部署,请求澄清并且得到你要的答案,拥有发言权并保持住发言权。这些都是你在领导与团队合作中所能学得与应用的技能。 Interrupt with confidence, ask for clarification and get the answer you want; hold the floor and keep it: these are some of the skills you’ll learn and apply in Leading and Teaming.
    Video · 3.1 当天的议程 The agenda for the day
    Reading · 3.2 Vocabulary Preview: Leading and Teaming
    Video · 3.3 Handling Interruptions
    Reading · 3.4 Amy Cuddy's TED Talk on "Power Posing"
    Video · 3.5 Conference Calling Tips for the Non-Native Speaker
    Practice Quiz · 3.6 Communication Lesson Review
    Video · 3.7 Phrases to interrupt/Hold the floor
    Practice Quiz · 3.8 Phrases to interrupt/Ask for clarification
    Reading · 3.9 Even More Phrases for Interruption and Clarification
    Practice Quiz · 3.10 More Phrases for Interruption and Clarification
    Video · 3.11 Infinitives and Gerunds
    Practice Quiz · 3.12 Infinitives and Gerunds
    Video · 3.13 Week 3 Review
    Reading · 3.14 Quizlet Vocabulary Practice: Leading and Teaming
    Quiz · 3.15 Week 3 Test
    Practice Peer Review · Apply Your Knowledge! (optional) Hold The Floor
    Reading · The Lewis Model of Cultural Norms
    Reading · Hofstede's Cultural Comparison Tool
    Reading · Directions for Submitting Video/Audio

    WEEK 4
    规划、组织与委派 Planning, Organizing, and Delegating
    如期维持业务或管理项目需要规划。这规划需要将信息组织成轻便的小套装信息,比如现况报告和电子邮件。因此,在执行规划、组织和委派时会高度专注于现况报告和电子邮件这两种文件所使用的语言。学完本单元之后,你将会运用简明的语言把大篇的重要信息总结成较小的套装文件。 Keeping the business or project running as projected requires planning. This requires information to be organized in convenient packages, like status reports and emails. Planning, Organizing, and Delegating focuses on the language of both. After completing this module, you’ll be able to use concise language to summarize key pieces of information into smaller packages.
    Video · 4.1 现况报告 The status report
    Reading · 4.2 Vocabulary Preview: Planning, Organizing & Delegating
    Video · 4.3 Writing Effective Emails
    Practice Quiz · 4.4 Writing Effective Emails
    Video · 4.5 Communicating Status Reports
    Reading · 4.6 Example: Status Report
    Practice Quiz · 4.7 Communicating Status Reports
    Video · 4.8 Business Communication/Concise Language
    Practice Quiz · 4.9 Business Communication/Concise Language
    Reading · 4.10 Business Writing Tips-Changing Nouns to Verbs
    Practice Quiz · 4.11 Changing Nouns to Verbs
    Video · 4.12 Reading Numbers
    Practice Quiz · 4.13 Reading Numbers
    Video · 4.14 Week 4 Review: Part 1
    Video · 4.15 Week 4 Review: Part 2
    Reading · 4.16 Incomplete Status Report
    Reading · 4.17 Quizlet Vocabulary Practice: Planning, Organizing & Delegating
    Quiz · 4.18 Week 4 Test
    Practice Peer Review · Apply Your Knowledge! (optional) Status Report/Summary Section

    WEEK 5
    管理与指导 Managing and Coaching
    当你使用第二语言沟通时,促进员工的成就的管理技能将会更具挑战性。在完成管理与指导单元,你将会注意到积极聆听的重要性,以及使用关键语句以促进指导或辅导的过程。 Facilitating employee success is a management skill that can be even more challenging when communicating in a second language. After completing Managing and Coaching, you’ll be able to recognize the importance of active listening, use key phrases and language to facilitate the coaching and mentoring process.
    Video · 5.1 如同私人教练 Like a coach
    Reading · 5.2 Vocabulary Preview: Managing & Coaching
    Video · 5.3 Coaching and Mentoring
    Practice Quiz · 5.4 Coaching and Mentoring
    Video · 5.5 Effective Teaming
    Reading · 5.6 Tuckman's Phases of Group Development
    Practice Quiz · 5.7 Phases of Group Development
    Video · 5.8 First Conditionals
    Practice Quiz · 5.9 First Conditionals
    Reading · 5.10 Active Listening Skills
    Practice Quiz · 5.11 Active Listening Skills
    Video · 5.12 Phrases for Active Listening and Feedback
    Practice Quiz · 5.13 Phrases for Active Listening and Feedback
    Video · 5.14 Week 5 Review
    Reading · 5.15 Quizlet Vocabulary Practice: Managing and Coaching
    Quiz · 5.16 Week 5 Test

    WEEK 6
    回顾 Review
    本单元将会帮助你成功地完成小组讨论 This module will help you to complete the discussion panel successfully.
    Video · 6.1 Review Video 1 Optional Email Peer Review
    Video · 6.2 Review Video 2 Optional Email Peer Review
    Quiz · 6.3 Final Examination
    Practice Peer Review · 6.4 Apply Your Knowledge! (optional) Email Synthesis
    Reading · 6.5 Credits

  2. COURSE 2

    商务英语课程:财经英语 Finance & Economics

    Upcoming session: May 22 — Jul 10.
    Commitment
    6 weeks of study, 1-2 hours per week
    Subtitles
    Chinese (Simplified), Spanish, English

    About the Course

    你在财务领域工作或是和财务专业人员常互动吗 ? 在你的职业生涯,你需说、写或是听得懂英文吗? 跟着本课程真实情境的人物,你会看到他们试着解决一般的商务情况,你会从你的成功和失败的经验中学习,并批判式的思考你沟通方式的抉择。在上完本课程后,你将能够读写电子邮件,报告,以及使用财务和经济的一般用语给予有效的简报。在压力之下,清楚地沟通、利用最近所学的策略,并对于你的商务沟通技巧的有效性,立即得到其他全世界财务专业人士的回馈! 获得你所想要的和全球的经理所期待的英语沟通能力。 Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options. After taking this course, you will be able to read and create efficient e-mails, reports, and impactful presentations with words and phrases commonly used in finance and economics. Communicate clearly under pressure utilizing recently learned strategies, and obtain immediate feedback about the efficiency of your business communication skills in English from other finance professionals around the world! Gain the English communication skills that you desire and that global managers expect.
    Show or hide details about course 商务英语课程:财经英语 Finance & Economics

    WEEK 1
    预算 Budgeting
    在进行预算时,凯萨琳要求经理们在开销上持平。杰克却不理会这请求,反而认为多花费在宣传上可增进销售量。你觉得凯萨琳会如何处理这状况? 这一周,你会看到凯萨琳和杰克讨论他的预算,也会观察到她如何利用问题来协助杰克找出可以符合两人需求的办法。这周结束后,你所提出的问题是不仅能够主导开放与诚实的对谈,而且显示出建设性的结果。 While in the budgeting process, Catherine asks managers to keep their expenses flat. Jake, however, ignores this request believing he can increase sales by spending more on promotions. How do you think Catherine handles this situation? In this week, you’ll watch Catherine and Jake talk about his budget. You’ll observe how she uses questions to help Jake think of ways to meet both of their needs. After completing this week, you’ll be able to form questions that lead to open and honest conversations and produce positive results.
    Reading · 1.1 Weekly Goals and Advice from Instructors
    Video · 1.2 削减5% Shaving Off 5%
    Reading · 1.3 Vocabulary Preview: Budgeting
    Video · 1.4 Probing Questions
    Reading · 1.5 How to ask the right questions: A Framework for Asking
    Practice Quiz · 1.6 Probing Questions
    Reading · 1.7 Probing Question Stems
    Practice Quiz · 1.8 Probing Question Stems
    Reading · 1.9 Asking the right questions? Have Intellectual Curiosity
    Video · 1.10 Open Communication
    Practice Quiz · 1.11 Open Communication
    Reading · Bonus: Worksheet for Practicing How to Say Numbers
    Reading · Bonus: Sensitivity to Criticism Test
    Video · 1.12 Forming Yes/No Questions
    Practice Quiz · 1.13 Forming Yes/No Questions
    Video · 1.14 Forming WH questions
    Reading · 1.15 "Your Company's Culture" An article with lots of WH-questions
    Practice Quiz · 1.16 Forming WH Questions
    Reading · 1.17 Getting to Yes: Interest versus Positions
    Reading · 1.18 Budget Review Worksheet (Use with Review: Budgeting)
    Video · 1.19 Review: Budgeting
    Practice Peer Review · 1.20 Consult and Probe
    Quiz · 1.21 Week 1 Test
    Reading · 1.22 Quizlet Vocabulary Practice: Budgeting

    WEEK 2
    预测 Forecasting
    你已经完成数据收集、分析报告以及预测。现在,你必须要清楚解释你的结论。这周结束后,你对这艰难的任务有充分的准备,练习实用的语言来描述图表所要表达的故事。在接受挑战时,保持冷静及避免存有戒心的情况下采用策略。在挑战篇中,有凯萨琳做为一个范例,你将会有个好的开始。You’ve collected the data, done the analysis, made the forecasts. Now, you must be able to clearly explain your conclusions. After completing this week, you’ll be more prepared for this difficult task. You’ll practice useful language for describing the whole story represented in your charts and graphs and use strategies for staying calm and avoiding defensiveness when challenged. With Catherine as a model in The Challenge, you’ll be off to a good start.
    Reading · 2.1 Weekly Goals and Advice from Instructors
    Video · 2.2 凯萨琳可靠的预测 Catherine's Solid Forecasts
    Reading · 2.3 Vocabulary Preview: Forecasting
    Video · 2.4 Answering Questions Without Defensiveness
    Practice Quiz · 2.5 Answering Questions Without Defensiveness
    Video · 2.6 Chart Communication
    Reading · 2.7 How to give a great financial presentation by telling a story
    Reading · 2.8 Secrets of Reading Financial Reports
    Reading · 2.9 How to Organize your Story and Other Hints
    Practice Quiz · 2.10 Chart Communication/Storytelling
    Reading · Bonus: "4 Magic Phrases"
    Video · 2.11 Transition phrases for Contrast and Additions
    Practice Quiz · 2.12 Transition Phrases for Contrast and Additions
    Video · 2.13 Transition Phrases for Cause and Effect
    Practice Quiz · 2.14 Transition Phrases for Cause and Effect
    Reading · 2.15 More Transition Phrases for Cause/Effect, Contrast and Addition
    Reading · 2.16 Review Companion Worksheet
    Video · 2.17 Review (Watch with Companion Worksheet)
    Other · 2.18 Financial Storyteller: Discussion and Help for the Peer Review Assignment
    Practice Peer Review · 2.19 Financial Storyteller
    Quiz · 2.20 Week 2 Chapter Test
    Reading · 2.21 Quizlet Vocabulary Practice: Forecasting

    WEEK 3
    采购 Purchasing
    要核准大量开支表示需花好几个小时来互相迁就、说服及退让。这可能会是一段痛苦的过程,但无需如此。只要照着流程走会解除这痛苦,学习语言和流程能够成功地达成大家开心的协议。这周结束后,你将会按照流程和利用语言谈判双赢的解决之道,也能辨识出道德伦理上诡计端倪的情况,这时是表现出你诚实正直的品格。Approving a large expenditure means many hours of giving and taking, of persuading and conceding. This can be a painful process, but it doesn’t need to be. Follow a process that will take the pain away. Learn the language and the process for successfully negotiating solutions where everyone is happy. After completing this week, you’ll be able to follow a process and use the language for negotiating win-win solutions. You’ll also be able to recognize tricky ethical situations where your integrity can shine.
    Reading · 3.1 Weekly Goals and Advice from Instructors
    Video · 3.2 选择器具Tooling Options
    Reading · 3.3 Vocabulary Preview: Purchasing
    Video · 3.4 Making Concessions
    Reading · 3.5 Conceed to Your Ego: A Video
    Other · 3.6 Does Concession Mean Losing?
    Practice Quiz · 3.7 Making Concessions
    Video · 3.8 Maintaining Integrity
    Reading · 3.9 Five Ways to See if your Business Integrity is Showing
    Practice Quiz · 3.10 Maintaining Integrity
    Reading · 3.11 The 6 Types of Socratic Questions
    Practice Quiz · 3.12 Socratic Questions and Business Integrity Showing
    Video · 3.13 Persuasive Language-Logic
    Practice Quiz · 3.14 Persuasive Language-Logic
    Reading · 3.15 More Phrases for Concession and Counter Arguments
    Video · 3.16 Phrases for Concession
    Practice Quiz · 3.17 Phrases for Concession
    Reading · 3.18 Review Companion Worksheet: How to Negotiate a Win Win
    Video · 3.19 Review
    Other · 3.20 Vocabulary Power
    Practice Peer Review · 3.21 Questions for Mr. President
    Quiz · 3.22 Week 3 Chapter Test
    Reading · 3.23 Quizlet Vocabulary Practice: Purchasing

    WEEK 4
    稽核 Auditing
    「你需要什么文件 ?」、「对不起,我没有时间。」这些用语在准备稽核作业时是很普遍听到的。你需有强大权力才可使每人都做到你要求做的事吗? 虽然你没有这权力,但绝对是有能力主导他人。这周结束后,你会辨别五大权力,对积极互动产生影响力,以及使用有目的性意义口吻的字词。 “What documentation do you need?” “I’m sorry, but I don’t have time.” These statements are commonly heard while preparing for an audit. Do you have to have super powers to get everyone to just do what you ask? Although you may not have super powers, you definitely have the power to lead others. After completing this week, you’ll be able to recognize 5 types of power, influence positive interactions, and find words that carry the tone of your intended meaning.
    Reading · 4.1 Weekly Goals and Advice From Instructors
    Video · 4.2 玛莉赢得信任 Mary Gains Confidence
    Reading · 4.3 Vocabulary Preview: Auditing
    Video · 4.4 Types of Power
    Reading · 4.5 Auditors and Power Relationships: How Can We Get Along?
    Reading · 4.6 William Ury: NO Means Yes ~ Tell that to Your Auditor!
    Practice Quiz · 4.7 Types of Power
    Video · 4.8 How to Use Different Types of Power
    Reading · 4.9 Five Ways To Get Anyone To Do Anything
    Other · 4.10 The Ury/Dwyer Super Power Probe: A Challenging Discussion
    Practice Quiz · 4.11 Using Different Types of Power
    Video · 4.12 Speaking Tone
    Reading · 4.13 Sound of Confidence: Amy Cuddy's Power Poses
    Reading · 4.14 Three Productive Language Choices
    Practice Quiz · 4.15 Speaking Tone and Body Language
    Reading · 4.16 Writing Tone Companion Email: Delay in analytic software launch
    Video · 4.17 Writing Tone
    Practice Quiz · 4.18 Writing Tone
    Reading · Bonus: Super Cool Comparison Tool for Analyzing How Well Your Writing Style Matches Others
    Video · 4.19 Review: Auditing
    Practice Peer Review · 4.20 Auditor Admiration
    Quiz · 4.21 Week 4 Chapter Test
    Reading · 4.22 Quizlet Vocabulary Practice: Auditing

    WEEK 5
    经济学 Economics
    有众多的潮流要跟随,却没有足够时间。这周结束后,你将会利用阅读技巧快速地找出、了解你所需要的信息和的字汇,甚至在艰难的内容也做得到。 So many trends to follow, so little time. After completing this week, you’ll be able to use reading strategies for quickly finding and comprehending the information and vocabulary you need - even from difficult texts.
    Reading · 5.1 Weekly Goals and Advice from Instructors
    Video · 5.2 洞悉情势 Seeing Things Clearly
    Reading · 5.3 Vocabulary Preview: Economics
    Reading · 5.4 These are the Econ Blogs you Need to Read
    Other · 5.5 Which are the Econ Blogs you Recommend? Let's Discuss
    Video · 5.6 Reading Strategies
    Practice Quiz · 5.7 Reading Strategies
    Reading · 5.8 Applying Reading Strategies Companion Article
    Video · 5.9 Applying Reading Strategies
    Reading · 5.10 On The Move In China
    Other · 5.11 Trends: Let's Discuss
    Video · 5.12 Phrases for Increase/Decrease
    Reading · 5.13 More Phrases Used For Increase/Decrease
    Reading · 5.14 Idioms and Words Difficult to Translate in Business
    Video · 5.15 Untranslatable Phrases
    Other · 5.16 Take the Idiom Challenge! And Go out with a Bang
    Video · 5.17 Review: Economics
    Practice Peer Review · 5.18 Trends are for Sharing
    Quiz · 5.19 Week 5 Chapter Test
    Reading · 5.20 Quizlet Vocabulary Practice: Economics

    WEEK 6
    回顾 Review
    In this week, you’ll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding with the support of review worksheet. 这一周,你将会复习与练习本课程的重要概念和语言。藉由复习讲义,你可以观看影片来检视你的知识及理解。
    Reading · 6.1 Course Review Companion Worksheet Video Part 1
    Video · 6.2 Course Review Part 1
    Reading · 6.3 Course Review Companion Worksheet Part 2
    Video · 6.4 Course Review Part 2
    Reading · 6.5 REFERENCES
    Quiz · 6.6 Final Exam

  3. COURSE 3

    商务英语课程:市场与营销英语 Marketing & Sales

    Upcoming session: May 22 — Jul 10.
    Commitment
    6 weeks of study, 2-4 hours/week
    Subtitles
    Chinese (Simplified), English

    About the Course

    如果你在营销、销售或是广告部工作,你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法,这可能会是很困难的。在本课程,你和全球的成功专业人士加入学习行列时,你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物,看着他们努力地提升他们的沟通技巧,同时你也会提高你的能力。从你的成功和失败的经验中学习,反省你自己的沟通方式、优点和需改进的方面。上完本课程后,你将能够: ● 透过有效率的电子邮件、报告和有说服力的简报来表达你的想法 ● 学习有关市场调查研究、品牌建立,直接营销和广告费用等字汇和用语 ● 对于你商务英语沟通能力的效率,立即获得全世界的销售和营销专业人士的回馈 ● 成为提升商务英语沟通能力全球商务专业人士社群的一份子 If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: ● Express your ideas through efficient emails, reports and persuasive presentations ● Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. ● Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world ● Become part of a global community of business professionals who are developing their English communication skills.
    Show or hide details about course 商务英语课程:市场与营销英语 Marketing & Sales

    WEEK 1
    产品 Product
    你会从哪里开始营销一个项目或是产品?为什么要透过有效率的脑力激荡会议呢?这周你将会学到在团体中我们所扮演的角色,如何给予你的意见或是尊重地不同意他人的看法,以及激荡出营销用语和技巧,以促进产品推出有成功的表现。在这集的挑战篇中,你将会看到在激荡会议前的准备阶段等案例,如杰克趋前问布姬丽特,还有什么甚至不该做的。 Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.
    Reading · 1.1 Weekly Goals and Advice from Instructors
    Video · 1.2 开始脑力激荡 The Brainstorming Begins
    Reading · 1.3 Vocabulary Preview
    Other · Meet and Greet: Introduce Yourself
    Reading · Directions for Submitting Audio or Video
    Video · 1.4 Effective Brainstorming Techniques
    Reading · 1.5 Why Brainstorming Works Best Online
    Practice Quiz · 1.6 Checkpoint: Brainstorming
    Video · 1.7 Giving Opinions in Brainstorming
    Practice Quiz · 1.8 Checkpoint: Giving Opinions in Brainstorming
    Video · 1.9 Group Dynamics: What Role Will You Play?
    Reading · 1.10 How Group Dynamics Affect Decisions
    Practice Quiz · 1.11 Checkpoint: Group Dynamics
    Video · 1.12 Agreeing/Disagreeing In Meetings
    Practice Quiz · 1.13 Checkpoint: Agreeing/Disagreeing In Meetings
    Reading · 1.14 Expressing Opinions-Sentence Stems
    Other · 1.15 Let's Discuss:Brainstorming Success Stories
    Video · 1.16 Week 1 Review
    Practice Peer Review · 1.17 Apply Your Knowledge PART 1: Lead a BrainWriting Session (optional)
    Practice Peer Review · 1.18 Apply Your Knowldege PART 2: Analyzing Ideas and Reporting Out (optional)
    Quiz · 1.19 Week 1 Test
    Reading · 1.20 Quizlet Vocabulary Practice: Product

    WEEK 2
    产品的看法 Product Perception
    你曾经做过调查吗?你会看到一案例,如生物牙膏营销团队问及路人有关他们对产品的意见。有效的简报和意见调查的是要有清晰和简单易懂的图像来开始。这一周的课程,我们将探讨曲线图,图表和问题来写强而有力的意见调查报告。在有自信地做简报之前,我们将会学习正确地解读这些图表的重要性。 Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
    Reading · 2.1 Weekly Goals and Advice from Instructors
    Video · 2.2 市场调查的影响力 Survey Power
    Reading · 2.3 Vocabulary Preview
    Video · 2.4 Writing Surveys That Get You Actionable Insights
    Reading · 2.5 Writing Survey Questions: a Useful Blog Post
    Practice Quiz · 2.6 Checkpoint: Writing Effective Surveys
    Video · 2.7 Visually Communicate Data with Charts
    Practice Quiz · 2.8 Checkpoint: Visual Communication - Charts
    Reading · 2.9 Welcome to the Age of Experience
    Other · 2.10 Let's Discuss: Welcome to the Age of Experience
    Reading · BONUS: 5 Key Metrics Measuring Brand Loyalty
    Video · 2.11 Chart and Graph Interpretation
    Practice Quiz · 2.12 Checkpoint: Chart and Graph Interpretation
    Reading · 2.13 Perceptual Edge: Problems and Solutions for Graphs
    Video · 2.14 Graph and Chart Presentation
    Practice Quiz · 2.15 Checkpoint: Graph and Chart Presentation
    Reading · BONUS - Eight Tips for Writing Effective Survey Questions
    Reading · BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention
    Reading · BONUS - Writing Good Survey Questions Tips and Advice
    Other · 2.16 Let's Discuss: Outside The Box Puzzle
    Video · 2.17 Week 2 Review
    Practice Peer Review · 2.18 Apply Your Knowledge Write a Survey Questionnaire (optional)
    Quiz · 2.19 Week 2 Test
    Reading · 2.20 Quizlet Vocabulary Practice: Product Perception

    WEEK 3
    促销 Promotion
    好的设计是无形的,但我们要怎么做到这一点呢?这周的课程包含图表设计、洞察力 、简明扼要的措辞,以及如何使得我们的市场营销手法有意义,而且难忘。当你在看挑战篇的短剧时,花点时间注意在焦点小组中,好设计的初期阶段。 Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the The Challenge sketch.
    Reading · 3.1 Weekly Goals and Advice from Instructors
    Video · 3.2 对生物牙膏的印象 BioDent Impressions
    Reading · 3.3 Vocabulary Preview
    Video · 3.4 Perception in Visual Communication
    Reading · 3.5 It's All Gooooooooood
    Video · 3.6 Visual Communication Strategies
    Practice Quiz · 3.7 Checkpoint: Visual Communication
    Video · 3.8 Concise Language for Social Media Marketing
    Reading · 3.9 Excellent PowerPoint Examples
    Practice Quiz · 3.10 Checkpoint: Concise Language for Social Media Marketing
    Video · 3.11 Clever and Catchy with Caution
    Practice Quiz · 3.12 Checkpoint: Clever and Catchy with Caution
    Reading · 3.13 Nuts & Bolts ~ What is a Tagline?
    Other · 3.14 Let's Discuss: Unintentionally Funny Taglines
    Reading · 3.15 Creating your Personal Tagline Worksheet
    Reading · 3.16 Creating Your Personal Tagline EXAMPLE Worksheet
    Practice Peer Review · 3.17 Apply Your Knowledge What's Your Tagline? (optional)
    Reading · 3.18 What is a Tagline Anyway?
    Video · 3.19 Week 3 Review
    Quiz · 3.20 Week 3 Test
    Reading · 3.21 Quizlet Vocabulary Practice: Promotion

    WEEK 4
    说服术 Persuasive Techniques
    在这周结束时,你将会对罗伯特.席尔迪尼,以及他的六大说服通用原则很熟悉。如何让你的顾客顺从别人点头说「是」?当杰克和珊蒂讨论这些原则时,这些问题都将会一一回答。 By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
    Reading · 4.1 Weekly Goals and Advice from Instructors
    Video · 4.2 社群媒体营销,万岁! Hooray for Social Media Marketing
    Reading · 4.3 Vocabulary Preview
    Video · 4.4 Cialdini's Principles of Influence - Part 1
    Reading · 4.5 "Why?" It works!
    Other · 4.6 Let's Discuss: "Why" It Works.
    Video · 4.7 Cialdini's Principles of Influence - Part 2
    Practice Quiz · 4.8 Checkpoint: Principles of Influence
    Reading · 4.9 Metaphor, A Persuasive Heavy Weight
    Other · 4.10 Let's Discuss: Metaphor Hunting
    Reading · BONUS: Cialdini in His Own Words
    Reading · BONUS: Social Proof in Action
    Video · 4.11 Power of One Word
    Practice Quiz · 4.12 Checkpoint: Power of One Word
    Reading · 4.13 How to Get People to Do Stuff: Nouns or Verbs?
    Other · 4.14 Let's Discuss:How to Get People to do Stuff: Nouns or Verbs?
    Video · 4.15 Influential Language
    Practice Quiz · 4.16 Checkpoint: Influential Language
    Other · 4.17 Let's Discuss: Scarcity - Cialdini in My Life
    Video · 4.18 Week 4 Review
    Quiz · 4.19 Week 4 Test
    Reading · 4.20 Quizlet Vocabulary Practice:Persuasive Techniques

    WEEK 5
    推销术 Pitch
    相较于其他的推销情况,为什么我们对某些推销有较好的响应呢?杰克需要协助,因他要对资深管理阶层做简报,所以他请求凯萨琳提供建议。第五周涵盖了简报,推销,即席演讲,销售讲稿和销售简报咨询的秘方,这些将让你充满自信,也让你的用字铿锵有力。 Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.
    Reading · 5.1 Weekly Goals and Advice from Instructors
    Video · 5.2 准备、就定位、开始推销 Ready..Set..Pitch
    Reading · 5.3 Vocabulary Preview
    Video · 5.4 Preparing your Presentation
    Reading · 5.5 Kinesics: Body Language for the Presenter
    Reading · 5.6 Presenting in English: Strategies for the Non-Native Speaker
    Practice Quiz · 5.7 Checkpoint: Presentation Strategies
    Video · 5.8 Consultative Sales Presentations
    Reading · BONUS: The Consultative Sales Approach
    Other · 5.9 Compete with Competitors not Customers
    Practice Quiz · 5.10 Checkpoint: Sales Presentation10
    Reading · 5.11 Interpreting Body Language for Sale1
    Other · 5.12 Let's Discuss: Interpreting Your Body Language
    Other · 5.13 Let's Discuss: Body Language Analysis, Pursuit of Happyness Interview
    Reading · BONUS: Killer Presentations
    Video · 5.15 Language for Sales Scripts
    Reading · 5.16 Tips for Sales Scripting
    Practice Quiz · 5.17 Checkpoint: Language for Sales Scripts
    Video · 5.18 Impromptu Speaking/Elevator Pitch
    Reading · 5.19 Elevator Pitch: Make it Memorable with 4 Techniques
    Practice Quiz · 5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
    Reading · 5.21 Keep them Listening with Transition Words
    Reading · 5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!
    Practice Quiz · 5.23 Useful Phrases and Transitions
    Reading · 5.24 Love it! Outstanding Example of an Elevator Pitch
    Video · 5.25 Week 5 Review
    Reading · 5.26 Steps to Preparing a Good Elevator Pitch
    Practice Peer Review · 5.27 Apply Your Knowledge Give us Your Elevator Pitch (optional)
    Quiz · 5.28 Week 5 Test
    Reading · BONUS Excellent TEDTalk on Elevator Speech
    Reading · BONUS Asking and Answering Questions
    Reading · 5.29 Quizlet Vocabulary Practice: Pitch

    WEEK 6
    回顾 Review
    这一周,我们将复习和练习本课程的重要概念和语言。观看这些影片,检视你的知识,理解与分析市场与营销英语课程你最喜爱的技巧。In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.
    Practice Peer Review · 6.1 Free Content Brings Me To You (optional)
    Video · 6.2 Week 6 Review
    Quiz · 6.3 FINAL TEST
    Reading · 6.4 References

  4. COURSE 4

    总计划案 Final Project

    Starts May 29, 2017
    Commitment
    5 weeks of study, 3-5 hours/week
    Subtitles
    Chinese (Simplified), English

    About the Capstone Project

    对于国际工作环境不熟悉的商务专业人士,普遍需要的能力是能写发表新产品的行动方案。在这工作实务,有一人必须和公司内的各不同的部门沟通,包括财务和营销部。在这总计划案,你将写一份发表新产品的行动方案。这计划将包含: ● 项目现况报告 ● 营销活动 ● 项目的基本预算分析报告 ● 对管理阶层做项目阶段简报 这项目将提供机会让你应用本课程你所学的英语技能,提升你目前工作所要求的有用文件,或是用一份文件来当作范例,可呈现出你的新能力和技能。 A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Creators

亚利桑那州立大学是新美国大学的典范,致力于优越、广泛获得平等教育,以及有意义的社会影响力。亚利桑那州立大学不但在支持学术和文化的多元化冠居全美,而且也是来自全美50州和150多国学生的居住地。
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

Learn more about this course

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