Wharton Business Foundations Capstone

About this course: Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.

Created by:   University of Pennsylvania

  • Christian Terwiesch
    Taught by:    Christian Terwiesch, Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
    The Wharton School
Basic Info
Course 6 of 6 in the Business Foundations Specialization.
Commitment5 weeks of study, 3-5 hours/week
How To PassPass all graded assignments to complete the course.
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Average User Rating 4.5See what learners said
Start Here
Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.

3 readings1 reading
  1. Reading: Welcome to the Business Foundations Capstone Project!
  2. Reading: Course Format, Grading and Expectations
  3. Reading: Capstone Project Timeline: Check Your Progress Here!
  4. Practice Quiz: Project Scope Quiz
Choosing your Project and Videos for Review
In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.

2 videos1 reading
  1. Reading: Exemplar Projects
  2. Video: Introduction - Framework (7:55)
  3. Video: Cost, Quality, Variety, Responsiveness (7:56)
Graded: Project Description
Marketing Plan for Review
In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.

14 videos
  1. Video: Strategic Marketing Flip Chart (11:05)
  2. Video: How Can Customer Centricity Be Profitable (19:03)
  3. Video: Customer Retention (18:24)
  4. Video: Customer Development (3:07)
  5. Video: Brands and Digital Marketing (14:01)
  6. Video: Customers and Digital Marketing (9:49)
  7. Video: Reputation and Reviews (14:38)
  8. Video: Product Life Cycle (3:29)
  9. Video: More Examples of Influence (8:42)
  10. Video: More Examples of Influence - Part 2 (12:34)
  11. Video: Pricing Strategies 3 - Psychological Factors (9:47)
  12. Video: Distribution Strategies 1 - Introduction (13:38)
  13. Video: Distribution Strategies 2 - Channel Design (13:39)
  14. Video: Horizontal Conflict (12:46)
Graded: Marketing Plan Peer Review
Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.

7 videos
  1. Video: Accounts Receivable (19:51)
  2. Video: Estimating Uncollectible Accounts (15:31)
  3. Video: Accounts Receivable Disclosure Example (16:35)
  4. Video: Inventory (19:59)
  5. Video: LIFO vs. FIFO (23:11)
  6. Video: Inventory Disclosure Example (11:14)
  7. Video: 3M Company: Accounts Receivable and Inventory (17:50)
Submitting your Capstone
Congratulations on completing your capstone! Now it is time to submit it for review. Once you do, please review the work of at least five of your peers. We can't wait to see what you've come up with! 
Graded: Opportunity Analysis for Shazam, Snapdeal, or Your Own Project [3 options]
How It Works
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

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