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Data Analysis and Interpretation

About This Specialization Learn SAS or Python programming, expand your knowledge of analytical methods and applications, and conduct original research to inform complex decisions. The Data Analysis and Interpretation Specialization takes you from data novice to data expert in just four project-based courses. You will apply basic data science tools, including data management and visualization, modeling, and machine learning using your choice of either SAS or Python, including pandas and Scikit-learn. Throughout the Specialization, you will analyze a research question of your choice and summarize your insights. In the Capstone Project, you will use real data to address an important issue in society, and report your findings in a professional-quality report. You will have the opportunity to work with our industry partners, DRIVENDATA and The Connection. Help DRIVENDATA solve some of the world's biggest social challenges by joining one of their competitions, or help The Connection be…

User Experience: Research & Prototyping

User Experience: Research & Prototyping

About this course: What makes for a great user experience? How can you consistently design experiences that work well, are easy to use and people want to use? This course will teach you the core process of experience design and how to effectively evaluate your work with the people for whom you are designing. You'll learn fundamental methods of design research that will enable you to effectively understand people, the sequences of their actions, and the context in which they work. Through the assignments, you’ll learn practical techniques for making sense of what you see and transform your observations into meaningful actionable insights and unique opportunity areas for design. You’ll also explore how to generate ideas in response to the opportunities identified and learn methods for making your ideas tangible. By answering specific questions and refining your concepts, you’ll move closer to making your ideas real. We’ll use cases from a variety of industries including health, education, transportation, finance, and beyond to illustrate how these methods work across different domains. Good luck and we hope you enjoy the course!

Created by:   University of California, San Diego

  • Elizabeth Gerber
    Taught by:    Elizabeth Gerber, Associate Professor, Co-director of the Research Cluster at the Segal Design Institute
    McCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)

  • Scott  Klemmer
    Taught by:    Scott Klemmer, Associate Professor
    Cognitive Science & Computer Science
Basic Info
Course 5 of 8 in the Interaction Design Specialization.
Commitment4 weeks, 2-3 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
Average User Rating 4.5See what learners said
Syllabus
WEEK 1
Design Research
Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning more about how people’s needs, goals, values play out in their day-to-day lives and their hopes for the future. You’ll consider the different activities they do, in what order, and the larger systems in which they interact. You’ll start by generating lists of questions and move through different research methods to answer your specific questions. To illustrate these research methods, the lessons share several examples from real design projects across a variety of fields. What I hope you’ll take away from this module is the importance and thrill of going out to talk with and learn from people when and where they do their everyday activities, rather than basing your designs on assumptions. Through these techniques you’ll gain a new perspective on the problem and identify opportunities for creating a meaningful and accessible designed.

5 videos1 reading
  1. Video: The Interaction Design Specialization
  2. Video: Introducing Elizabeth Gerber
  3. Video: Who, What, Where, When, and How People Work
  4. Video: Who, What, Where, When, and How People Work Pt 2
  5. Video: Michael Chapman of IDEO on interviewing
  6. Reading: Slides
Graded: Assignment 1: Design Research
WEEK 2
Ideation
Once you’ve identified an opportunity area, how do you generate great ideas? In this module, you’ll learn the thrills and challenges of ideation. We’ll start with the two common pitfalls to generating good ideas: fixation and judgment. We discuss rules to follow including getting every idea out regardless of whether it’s good or bad and techniques for building on ideas. Through concrete examples taken from the field, we’ll cover five popular ideation techniques that designers use when they have a problem they want to solve. We’ll also discuss who to include in the brainstorming process and why. We’ll conclude with a discussion of how to choose which ideas to pursue and which ones to leave on the table. We hope you'll take away a newfound appreciation for all of the different ways you can generate ideas within an opportunity area and how different techniques and configurations will influence the types of ideas you generate.

1 video1 reading
  1. Video: Coming up with great ideas
  2. Reading: Further Reading & Slides
Graded: Assignment 2: Ideation
WEEK 3
Synthesis
After you’ve collected all of this new and exciting information, what do you do with it? How do you aggregate the data? Find connections and tensions? Move from what people say to what it means? In this module, you’ll learn how to make sense of the rich data you collected and how to turn it into actionable insights that will lead to meaningful new experiences. We’ll start by looking at how to organize all of the data and photos you’ve collected and then we’ll discuss four common synthesis techniques that designers use: personas, journey maps, diagramming and the 2x2 matrix. After making sense of the data, you’ll be able to identify clear opportunity areas for design including a focus, stakeholder, a need, and an actionable insight. With each technique, I’ll share a real world application so you can get a sense of how designers use these tools. By the end of the lesson, I hope you’ll feel confident in your ability to take lots of disparate bits of data and turn them into an actionable opportunity area for design...

1 video1 reading
  1. Video: Making sense of it all
  2. Reading: Further Reading & Slides
Graded: Assignment 3: Synthesis
WEEK 4
Prototyping
After you’ve gone through the ideation process, how do you make your ideas tangible so that you can test them with others and answer critical questions necessary for pushing your idea forward? To help you make ideas real, our final lesson will introduce you to the rules of prototyping including building ideas quickly, making a lot of prototypes, and providing only essential details. We’ll discuss questions you’ll want to ask when testing your idea with different people. You’ll learn the importance of making many prototypes so as not to get attached to any one idea and so you can pick the parts that work best for each idea. Through rapid iteration and testing, you will more quickly get to a meaningful and accessible experience that you will be proud of. We’ll conclude with four popular forms of prototyping including storyboards, role-plays, walkthroughs and touch-points – all forms of prototyping you can do with materials you can find around your home. No coding needed! What I hope you'll take away from this lesson is a love of making ideas tangible to answer specific questions and how different forms of prototyping will influence the questions you can answer. So we can take all of those ideas written on sticky notes and make them real!

1 video1 reading
  1. Video: Making it Real
  2. Reading: Further Readings & Slides
Graded: Cumulative Quiz
How It Works
Coursework
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of California, San Diego
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom—life is their laboratory.


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