Content, Advertising & Social IMC by Northwestern University

Northwestern University
Course by: Northwestern University 

About this course: Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)

Randy Hlavac
Taught by:    Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

      Randy Hlavac specializes in social and integrated marketing.  In 1990, he founded Marketing Synergy, Inc [MSI], which helps business and consumer focused companies define, engage & acquire high value communities using social, web, mobile and integrated marketing technologies. In addition he is a member of the faculty and lecturer in the Medill School’s Integrated Marketing Communications program where he teaches graduate and undergrad courses on social & integrated marketing.  His social marketing class was written up in the Wall Street Journal [Here Tweeting is a Class Requirement (3/09/1)].  He is a board member for the Chicago Association of Direct Marketing and is a frequent speaker on social, web, and database marketing professional associations and organizations.

Basic Info
Course 4 of 6 in the Social Media Marketing Specialization.
Commitment4 weeks of study, 1-3 hours/week
How To PassPass all graded assignments to complete the course.
User Ratings
Average User Rating 4.7

How It Works

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Ratings and Reviews
Rated 4.7 out of 5 of 380 ratings
All courses within the Social Media Marketing Specialization have been brilliant. Easy to follow, with step-by-step progression and if you're completely new to Social Media Marketing, you'll find the concepts are taught in a clear and concise way. I totally recommend it.
Is an awesome course, you can access great and up to date information that allowed you to succeed in your career.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
very good content

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