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Data Analysis and Interpretation

About This Specialization Learn SAS or Python programming, expand your knowledge of analytical methods and applications, and conduct original research to inform complex decisions. The Data Analysis and Interpretation Specialization takes you from data novice to data expert in just four project-based courses. You will apply basic data science tools, including data management and visualization, modeling, and machine learning using your choice of either SAS or Python, including pandas and Scikit-learn. Throughout the Specialization, you will analyze a research question of your choice and summarize your insights. In the Capstone Project, you will use real data to address an important issue in society, and report your findings in a professional-quality report. You will have the opportunity to work with our industry partners, DRIVENDATA and The Connection. Help DRIVENDATA solve some of the world's biggest social challenges by joining one of their competitions, or help The Connection be…

Content, Advertising & Social IMC by Northwestern University


Content, Advertising & Social IMC by Northwestern University


Northwestern University
Course by: Northwestern University 

About this course: Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)



Randy Hlavac
Taught by:    Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

      Randy Hlavac specializes in social and integrated marketing.  In 1990, he founded Marketing Synergy, Inc [MSI], which helps business and consumer focused companies define, engage & acquire high value communities using social, web, mobile and integrated marketing technologies. In addition he is a member of the faculty and lecturer in the Medill School’s Integrated Marketing Communications program where he teaches graduate and undergrad courses on social & integrated marketing.  His social marketing class was written up in the Wall Street Journal [Here Tweeting is a Class Requirement (3/09/1)].  He is a board member for the Chicago Association of Direct Marketing and is a frequent speaker on social, web, and database marketing professional associations and organizations.


Basic Info
Course 4 of 6 in the Social Media Marketing Specialization.
Commitment4 weeks of study, 1-3 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
Average User Rating 4.7

How It Works

Coursework
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.


Ratings and Reviews
Rated 4.7 out of 5 of 380 ratings
All courses within the Social Media Marketing Specialization have been brilliant. Easy to follow, with step-by-step progression and if you're completely new to Social Media Marketing, you'll find the concepts are taught in a clear and concise way. I totally recommend it.
Is an awesome course, you can access great and up to date information that allowed you to succeed in your career.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
very good content

Learn more or see all 56 reviews about the course


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